Osborne Launches ‘Rosie’ New Mascot

Osborne has launched its new mascot, Rosie.

She will be used at an array of community events, helping bring people together in the areas in which Osborne works.

A year on from its rebrand, which saw Osborne move from a traditional blue to a vibrant magenta, Rosie will help reflect these bold brand characteristics.

As part of her role, Rosie will be travelling across the country to support the Community Investment Team highlighting the great work community Osborne does, including delivering talks to school children and educating them and their families on how to stay safe around construction areas.

Rosie’s diary is fast filling up and, with her cheery disposition; she is scheduled to attend numerous fetes, charity events and community initiatives throughout the year, where she will ensure everyone feels included and has a great time.

Rosie has already attended an event in East London with Osborne’s partner Ascham Homes and has appeared at a road safety campaign at Winnall Primary School in Winchester, where the children loved engaging with her.