Collaboration and Customer Engagement

Ahead of the A500 Etruria Widening, near Stoke-on-Trent in Staffordshire, beginning at the end of March, Highways England, Osborne, Kier Highways and Stoke-on-Trent City Council staff held three public information events in the local area to meet with stakeholders and residents.

Around 160 people attended the three events – at Bradwell Lodge Community Centre, Middleport Medical Centre and Wolstanton Retail Park – to find out how the scheme will be delivered and how it will affect them in the coming months.

The city council team was on hand to talk about the Etruria Valley Link Road development beginning later this year.

Media interviews also took place with the Stoke Sentinel and regional BBC radio, reaching an even wider audience.

Overall reception to the scheme was positive and the majority of visitors agreed that something needed to be done.  Peak period congestion affects the A500 and, by widening the two-lane carriageways to three, along with construction of a shared foot-and-cycle path, this scheme is expected to improve the flow of traffic and make journey times more reliable.

Work begins at the end of March and is expected to be complete by autumn 2020.